EQ: What is most important to impact an audience through graphic design?
Answer: In order to impact a specific audience through graphic design, one must utilize strong, and appropriate, use of typography.
Evidence and Sources: Typography is one of the tell-tale signs that can indicate which demographic you are playing to (Interview 3, Sylvia Ly). For example, serif fonts usually cater to the older demographic because of their timeless look and their readability. In contrast, sans serif fonts are more widely used today in modern publications. (Yearbook Camp Curriculum/ Service Learning, Mimi Orth). Furthermore, good typography is one of the easiest ways to set up a visual hierarchy; in essence, typography can help guide the beholder to look at the important parts first, and the complienting parts thereafter. This can be done by use of size, color, weight (boldness), and other "special" treatments. (Complete Idiot's Guide to Graphic Design/ A Graphic Design Project from Start to Finish). In addition to all this, typography gives a voice to the copy or words that usually accompany a design. For example, if one were to select a script font for the word "football," it would have a different voice or feeling than if it were in a bold sans serif or a serif font. (Typography lecture, Lynn Strause).
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