Tuesday, November 22, 2011
Inspiration: Thanksgiving Break
Well, I'm starting off my Thanksgiving Break with the discovery of a beautiful blog by MichellesWork (http://michelleswork.wordpress.com/). I've absolutely fallen in love with what she does (added bonus: She's licensed by Urban Outfitters!). Here a a few of my favorites (also for my future reference because I know it'll get lost in my computer).
Friday, November 11, 2011
Science Fair Proposal
Hypothesis: If an ad for a product is placed near a related or relevant article in a magazine, then the company's revenue for that product will be higher.
Independent: Proximity of the ad from said article in the magazine. (EG directly next to, 1 page over, 2 pages over, etc.)
Dependent: Revenue of the product (in USD)
Control: Cooking Magazine
This connects with my senior project EQ because advertisements are a medium which utilizes graphic design, especially in magazines. Graphic design of ad really dictates the success of the campaign, which is typically why companies either outsource professional graphic designers to do the campaign or have an in-house art department. I was suggested to do the placement of the ads, and I believe it still correlates with the EQ because it's another factor which pulls a reaction (IE buying the product) from the reader.
How I will perform the experiment:
1. Gather a cooking magazine.
2. Determine which articles are the main focus of the magazine (the cover stories)
3. From there, determine which ads rose more interest, as well as the ads that were overlooked.
4. Determine the proximity of the ads that rose interest and the ones that did not from the articles that were pointed out in step 2.
5. Call the company and ask for their revenue.
I will use a chi squared test to determine the statistical validity.
Equipment that will be needed are:
-cooking magazine
-pencil & paper
-telephone
This will be a math and computer science experiment.
Concerns:
I'm not sure if the company will be willing to give me the information I need...
Independent: Proximity of the ad from said article in the magazine. (EG directly next to, 1 page over, 2 pages over, etc.)
Dependent: Revenue of the product (in USD)
Control: Cooking Magazine
This connects with my senior project EQ because advertisements are a medium which utilizes graphic design, especially in magazines. Graphic design of ad really dictates the success of the campaign, which is typically why companies either outsource professional graphic designers to do the campaign or have an in-house art department. I was suggested to do the placement of the ads, and I believe it still correlates with the EQ because it's another factor which pulls a reaction (IE buying the product) from the reader.
How I will perform the experiment:
1. Gather a cooking magazine.
2. Determine which articles are the main focus of the magazine (the cover stories)
3. From there, determine which ads rose more interest, as well as the ads that were overlooked.
4. Determine the proximity of the ads that rose interest and the ones that did not from the articles that were pointed out in step 2.
5. Call the company and ask for their revenue.
I will use a chi squared test to determine the statistical validity.
Equipment that will be needed are:
-cooking magazine
-pencil & paper
-telephone
This will be a math and computer science experiment.
Concerns:
I'm not sure if the company will be willing to give me the information I need...
Friday, November 4, 2011
Inspiration: September to November
I've been really inspired lately from a lot of other designer's work. Since my computer is getting full of them, I figured I might as well post them here for future reference. I've collected majority of these from online design blogs that I browse daily.
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